“How to Plan a Direct Marketing Campaign” by Jack Ferrari is a well assembled article with an ample amount of detail and information about what direct marketing is, how to conduct a direct campaign, and what materials you should use and how to use them.
First, I was glad when …

Before this month end, I would like to review the current issue of my favorite magazine - Cosmopolitan. Let us start with the cover design, Kim Chiu - an eighteen-year-old actress. I mean a very young actress. I have nothing against her but being an adult magazine, I think …

Is that Linda Evangelista I see in this ad? I cannot tell, because the extraordinarily chic woman in the ad is clad in a pair of Prada sunglasses. Her dark hair is pinned behind her head, with some sort of intricate hairpiece. Also intricate is her …

The news and observer is one of the best local papers I have ever seen. Ive lived in a great deal of different places, most of which have had a sub par local newspper. The news and observer does a good job of letting people in the area know …

In the future they will have a single pill that contains all the nutrients you need. You take the pill and you don’t have to eat again for maybe a day, depending on how they design it. Well, the Economist is today’s news magazine version of the …

I love to rough it up when I travel, and I do extensive research on how I can best travel spending the least amount of money going to the best and my favorite places to see and experience. I have always relied on Arthur Frommer’s Budget Travel magazine. This …

This is one concept I give a lot of credit for to the pioneers that identified a need to fill the gaping hole in this market. A weekly newspaper published especially for the listing of classified advertisements.
I find it to be a bit limited however, in the sense that …

This is a really nifty ad. If you ever want to convince the public that your shampoo is indeed the best in the land, you should use the kind of imagery that makes people think of curly, lush, clean locks. This model has lush brown hair …

I was a huge fan of Nirvana. I loved the intense wildness of the music, and the angst filled lyrics belted out by Kurt Cobain. When he died in the mid 90’s, I found myself tearing up because I just knew that Kurt was going to go …

I would really love to believe that Clinique makes a product that can correct a skin tone. This ad tells the reader to imagine that damage could be erased to create an even skin tone. The words seem lovely, jumping off the page like a giant …

‘Udayavani’ is the name of a local kannada newspaper. Udayavani is read by almost everybody in Karnataka, India. It provides all the local news.
All the important news like political news, news about major accidents or terrorist attacks etc.. are written on the front page. The second and third pages …

If the photograph displaying this Sony Playstation game is any indication of what the graphics will look like if I were to pull the game out of the box, then I might have to go and buy one of these gaming systems for myself. I am not …

Every day, once my family and I are at home, as soon as it reaches 7:00pm. we all want to see “Prime Time News Headlines”. This is a news programme that comes on one of our local television stations, TVJ. It is also one of the few things I …

I like this ad. There is something earthy and old about it. I know it’s probably the fact that whoever thought of this wanted to ensure that the person perusing the magazine stopped here and realized how old and classy this alcohol is. Seeing barrels of …

Real Simple is a magazine which contains information about productivity, recipes, occasionally workouts, organization tips, and other things to get your life straightened out. I have been a subscriber for about two years now and have been a huge fan so far.
I read Real Simple for the first time …

The Target chain has added groceries to its aisles in 2010, and apparently, that has made its way into my area as well. I can tell because in my mail today was a large pamphlet full of images and information designed to get me to shop there.
I had …

Black Stone Cherry’s sophomore release is as impressive as their self titled this time longer and more mature, with more of the southern rock feel this is a much more satisfying listen from beginning to end, every song is catchy, and every one of these catch song grows on …

I have been reading India Today for more than 10 years now. Earlier it comes on a monthly basis with around 100 pages then they made it
fortnightly and now it comes on a weekly basis with around 50 to 60 pages. Sadly their quality has deteriorated in these years …

Several weeks ago, I had to take a business trip to Bloomsburg, PA and found myself spending a few nights in that town (maybe I’ll take the time to write about that too). While at the hotel I made every effort to kill my boredom by reading the local …

“Choose Your Business Structure” by an unknown author at entrepreneur.com is an article about the various choices business owners will have when it comes to choosing the right entity for them and how that decision will determine how much they will pay to Uncle Sam. It goes on to …

The Jamaican radio personality Alan Magnus has worked on Real Jamaican Radio or RJR as it is most commonly known for a very long time. In fact, I think he might just be the radio personality working there the longest. One can listen to him on weekday mornings from …

This is a good magazine if you really want to read some celebrity “junk”.
You can find out some of the so called “secrets” of these so called “celebrities” because I wonder what some of them are famous for!
The pictures are good. Makes you wonder how they sometimes get such …

Technology has moved so fast that I have come to rely on my computer more than ever now. I do a lot of surfing and downloading with my laptop and I always make sure that it is up to these tasks. I like to keep up with the latest …

I very vaguely remember the brand Quiksilver. What I do remember is that the clothing was very surf oriented with bright colors and lots of shorts and T-shirts. This ad in Blender magazine is quite colorful, featuring a young couple on a moped in what looks like …

What in the world is this you ask? I had to read the page (which as NO pictures or photos) to realize that this event which took place on May 8th and 9th was a conference of visionaries in all different fields in the world. The …

I am no fan of Keyshia Cole. I am not saying that the young can’t sing. But it’s obvious (since this ad is in Essence Magazine) that the majority of African American youths are infatuated with this woman. She’s very attractive, with a smooth café-au-lait complexion …

I know that magazines are supposed to be progressive in order to sell copies. But I am really surprised that the sexual overtones would be this explicit. In this ad for Vodka, a bright green-eyed woman is seen applying lipstick. Her wide eyes imply …

Anyone who has shopped at their friendly local GameStop store has probably been pitched a subscription to the chain’s monthly magazine - GameInformer. Not too many people have actually bitten on the offer, though, and as someone who finally gave in and bought it, I have to say …

For me, Philippine Daily Inquirer is one of the leading newspapers in the Philippines. In fact last year, according to the research conducted by Neilsen Media Research, Philippine Daily Inquirer had once again ranked at the very top.
I am buying this …

One of the hobbies I refuse to give up, despite the present economy, is reading. There are few things as personally enjoyable to me as being able to relax with a cup of hot tea and a good magazine. So, since going out to movies and restaurants isn’t as …

Ralph Lauren is known for making really preppy looking clothing. Think lots of polo shirts, khakis, and clothes which are befitting a summer in the South Hamptons. But fast forward a bit, and you will realize that Ralph Lauren has come a long way in the area …

I don’t know much about tennis. And I sure don’t know much about Maria Sharapova. But I can say one thing about this ad for the Canon Power Shot digital camera: this ad is lame, lame, lame. In it she’s shown taking pictures of …

A few months ago, I got an offer from Time Magazine I couldn’t refuse; a year’s subscription for $15. I can see now why it was so cheap.
In the past, I could get Time Magazine and read it front to back; being entertained by everything in it. Now, I …

I have never heard of this particular brand of technological equipment. But I am not surprised that technology manufacturers have developed a new tool for people to use computing devices much more easily. Apparently this mouse operates on any surface at all. I cannot …

My collection of photos is a bit large because I am such a doting aunt to my six (6) nephews and nieces. Every time I get a free time (which is not often), I schedule a clean-up of the digital pictures in my laptop. I always dream of making …

For years, Home Depot has sponsored Tony Stewart in the NASCAR Cup Series. His bright orange, number 20 car was always recognizable, and Tony and his team did a host of commercials for the company, some of them darn entertaining.
With the advent of 2009, though, Stewart has left …

I began getting the free magazine Rouge last spring and I am so glad I kept up my membership. This small magazine roughly the size of an oversize paperback novel is chock full of beauty tips and trends for the upcoming winter.
Every issue of Rouge contains letters to the …

If you are looking for one place where you can read about the latest in respiratory therapy as well as job openings around the united states and continuing education credits, then look no more. The advance Magazine for Respiratory Therapist is the one place that you can obtain …

Chadder is a chipmunk and I first encountered Chadder the chipmunk and his fun DVD on the first day of my volunteer work at a local Vacation Bible School one of the churches in our area was having.
It was the first time I had ever volunteered to help teach …

This is a weekly newspaper published by Times of India group every Friday. It has features on news, leisure, fitness, beauty, modern gadgets, shopping, events, cuisine, Travel etc. We look forward to receive our copy every Friday. One thing, it is absolutely free, second thing, it is delivered at …

I have seen a couple of these campaigns and they are always inventive. In this ad the back of a woman’s head is shown. She has a pair of drumsticks tucked in the chignon of her hair. The caption over her head reads: “Some women hit …

I love to write short stories and poetry . I’ve submited some of my work in little contest that I’ve won a little recognition for. But, until “Writer’s Digest” I was sort of dishearted about my little “talent”.
This magazine is wonderful for anyone that is interested in …

In this commercial, a clearly middle aged black woman thumbs through the latest IKEA catalog. She stops on a page that has a beautifully assembled children’s room, complete with furniture and the accoutrements that IKEA is known for. The woman turns to her equally aged husband …

I wanted to write and thank Parenting magazine, but because of the things that needed to be done first, it took me months to do so. But here I am, and I thought of something better, to share my gratefulness to all other moms out there that might find …

I don’t smoke cigars, nor do I have a desire to. I am aware that there is a certain sophistication involved in cigar smoking. Creative teams responsible for this ad obviously thought that sex appeal needed to be incorporated into the ad. There is a …

There are a lot of things to go around and buy in the mall, I guess everyone must have thought that one way or another, spending without having to worry about money would be really fun! This I guess is what we all wanted to experience anyway. Well, there …

After decades of watching commercials on TV, I’m tired of them. I tend to zone out, multi-task, or change the channel when a commercial comes on. Sometimes, though, an ad campaign does capture my interest. One of those is the Subaru Dad and Kids campaign. …