It was more than $20CDN at Wal-Mart and when I looked online to see if I could find it for less, I discovered some places sell it for $30. However, with three trusted women swearing by it, I ignored the price and made the purchase. Now, after multiple uses, I'm ready to admit - I wasted my money. Despite the price increase, this facial hair ...I decided to try the Olay Smooth Finish Facial Hair Removal Duo after it was recommended to be by two family members and a close friend. Having used several hair removal products before, I think I had momentary sticker shock while buying this.