Inside Steve’s Brain by Leander Kahney  » Books  »
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  • But instead, I found this book written more as a summary of Steve Job’s biography by mentioning his involvements with Apple Inc
  • I think if the content of this book is to discus how he has come about making company decisions, how he execute them, and how he manages to sustain creativity and innovation within Apple for a decade, rather than focusing on simply what had happened, then it would not only be more interesting to read, but also more compatible to its book title, while distinguishing itself from countless other generic books about Apple and Steve Jobs

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      This book is a big disappointment for me, I was expecting the author to - as his book title suggests, literally dig inside Steve Job’s brain to reveal his brilliant perspectives about how he was successful at meeting/generating consumer market demands, his business and design philosophies, personal attitudes that helped to establish Apple Inc. to become one of the most innovative and recognizable brand

      in the world. But instead, I found this book written more as a summary of Steve Job’s biography by mentioning his involvements with Apple Inc. chronologically without going further in-depth to explain why exactly Steve chose to make these decisions than others during the growth of his company. I think if the content of this book is to discus how he has come about making company decisions, how he execute them, and how he manages to sustain creativity and innovation within Apple for a decade, rather than focusing on simply what had happened, then it would not only be more interesting to read, but also more compatible to its book title, while distinguishing itself from countless other generic books about Apple and Steve Jobs.

      The author did summarize ...


      • Inside Steve's Brain by Leander Kahney
      some key points to how Steve Job’s personality and beliefs contribute to the success of Apple Inc. at the end of every chapter (such as his own definition of what creativity really is and his diligent attention to details in packaging and marketing) but I think those points are over-simplified; they are written in point-form format and have been taken out of the context
      of the story. Thus I felt much less attached and enlightened by them.

      This book is for someone who wishes to know about how Apple Inc. has come to being than it is about Steve Jobs’ brain. However, if this was the case, then there is already a plenty of free online sources (such as Wikipedia) that will do far better and efficient job at summarizing than this one.




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The review was published as it's written by reviewer in December, 2009. The reviewer certified that no compensation was received from the reviewed item producer, trademark owner or any other institution, related with the item reviewed. The site is not responsible for the mistakes made. 171712923830331/k2311a1217/12.17.09
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