In the past year cosmetics have joined the ‘green’ world in coming out with more organic, eco-friendly products, and Almay is no exception. Recently Almay has come out with their own eco-friendly line and I decided to try two, their eye
shadow and loose finishing powder.
First up is Almay’s Pure Blends loose finishing powder. This product is 98.2% natural, as stated on the container. The point of loose finishing powder is to give you a natural, matte or shimmering look. Finishing powders serve to lock in your
finished makeup look, making it look more polish. It also helps control shine for all day wear. Almay’s Pure Blends loose finishing powder is a
blend of antioxidants and flower extracts that serve to nourish and hydrate your skin. If you
have an aversion to talc or parabens, no need to worry because this product contains neither of those ingredients. Even their packaging is eco-friendly, being made from 56% recycled material. Like many of Almay’s products this line is also
hypoallergenic, which is something I’ve always loved about Almay.
My impression upon trying this product is that it does what it claims. It’s very light weight, doesn’t make my face dry or itchy and works very well to keep my face from getting shiny throughout the day. This product comes in two shades,
translucent matte and translucent shimmer.