The Reno Arch - Reno, Nevada  » Travel  »
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Virginia Street, Reno, Nevada
  • If you would like to find out more with regard to Reno’s landmark site you may further investigate at the following web address http://cityofreno

    • by dawnmichel

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      Paris has its Eifel Tower; London has its London Bridge; and the city of Reno has its Reno Arch.

      This is one sight you will be able to easily spot while traveling (driving) on Virginia Street within the city. The slogan attached to the iconic structure is: “The Biggest Little City in the World” and adapted in the era of the twenties. The slogan came about as part of a contest with the intent to provide a slogan for the original arch.

      As you are entering Reno, you are welcomed by the Arch and its accompanying neon sign

      with the stated slogan; therefore, you’ve more than likely (already) viewed the sight, upon your arrival (to the city)—that is if you drove.

      The newest Reno Arch of which I’m referring was erected in the latter 80s and is comprised of white, red and yellow lights—a beautiful and breathtaking site against the backdrop of a black night sky. In fact, this is one structure you will certainly want to appreciate at night during your stay in Reno. The newer, flashier and to some more handsome arch has been shown in several movies.

      The original version of the (1926) Arch,

      • just to further convolute matters is located on Lake Street in Reno. The first structure has undergone refurbishment.

        Conclusively as to the arch there are two structures:

        1. The oldest (and naturally more historic) icon which was originally constructed in 1926; and found on Lake Street in Reno (wherein the slogan “The Biggest Little City in The World” was derived through a contest seeking slogans; and, 2. The newer arch adorned with sparkling yellow, red and white lights welcoming all with bright neon signage (with the mainstay slogan attached); and the arch erected in 1987. The newest arch is found on

        Virginia Street in the city of Reno.

        Further research uncovered the finding that the newer Reno Arch was a feature in the movie: “Waking up in Reno”. If you are able to locate the film, you will easily be able to see what all the fuss is about as the arch is truly a spectacular nighttime site; and one you should consider taking in when visiting beautiful Reno Nevada.

        If you would like to find out more with regard to Reno’s landmark site you may further investigate at the following web address You may also phone the city at: 775-334-2077.

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    The review was published as it's written by reviewer in June, 2009. The reviewer certified that no compensation was received from the reviewed item producer, trademark owner or any other institution, related with the item reviewed. The site is not responsible for the mistakes made. 381606726631230/k2311a0616/6.16.09
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