Ross and Holland wrote the success stories of many companies with more emphasizing on great ideas which being beginning base of the business. I always like to read other people’s success stories and want to know the truth behind the success.
I found that actually many big companies started from small
ideas. The ideas might original or smart modifying adopted ones. The authors stated clearly in this book how these ideas turned out to be great business. Ross and Holland revealed the importance of the great ideas should be handled by the great people also. Otherwise, the great ideas would result ...