Sumptuous Mascara by Estee Lauder  » Cosmetics  »
3.0
1 votes
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  • Quite frankly, even though I believe that the product would probably work better than other products---I am really tired of seeing the same types of ads for this kind of make-up

    • by Famous
      TRUSTWORTHY

      all reviews
      Mascara makers all try to get you to believe that their product will make your lashes long, thick, and luxurious. This product by Estee Lauder is one of those.

      To prove it to trusting readers, the product makers have placed a rather image of the actual mascara brush on the lower half of the 2nd page of this ad.


      The brush really does look like it would cover more of the lash line than other products.

      But what the marketers really want you to believe is that if you use this mascara, you will have lashes exactly like the model whose face is so largely portrayed that it takes up more than one page.

      Her eyes look ...


      • intense, maybe even a little evil.

        But she is captivating no less.

        Her lashes are large, long, and individually represented.

        My lashes certainly don’t look like that with the mascara I wear.

        Because I am a member of the “informed public” I do know that to trick readers, fake lashes are actually put into place to mimic

        the look that should be achieved by the Sumptous Mascara.

        This is pretty much the standard ad when eye cosmetics products are being marketed.

        Quite frankly, even though I believe that the product would probably work better than other products—I am really tired of seeing the same types of ads for this kind of make-up.

        It’s really unoriginal.




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    The review was published as it's written by reviewer in February, 2009. The reviewer certified that no compensation was received from the reviewed item producer, trademark owner or any other institution, related with the item reviewed. The site is not responsible for the mistakes made. 312302605800828/k2311a0223/2.23.09
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