This Apple Iphone 3G ad is one which is produced by Apple and not the actual cellular phone provider and this produces a different kind of commercial. Usually Apple does an amazing job of showing the features which drive users to buy their new products. They have a history of making long presentations which are very detailed and they go over every new detail of the product that exists. This is what they did originally with the Iphone and the Ipod Touch and the Ipod Nano and all of their other inventions. They have very creative ads for their laptops also which make users feel like they actually need the product and would get something special out of spending their hard earned money on these products.
In all of these cases they have done a great job of this but I suppose that those cases are different because at that point which they produced those ads the products were new and had something special to offer. In this case, the Iphone is no longer new and everyone is aware of the things that it does. They have now come to expect it out of a cellular phone and so they see it as being standard and take it for granted. They do not view it as something special and this new Iphone ad can not overcome that fact even if they try.
The ad shows to men who are dressed up and it says that they have a secret phone which they have ...
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