Iphone 3G (Secret Ad )
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  • Usually Apple does an amazing job of showing the features which drive users to buy their new products
  • However, the problem with this AD is that it made me think of the Instinct and actually want to buy that phone because of the fact that it is a lot faster than the new Iphone and also this ad admits everything that was wrong with the old Iphone which makes older customers feel shorted and ripped off which is bad for business

    • by rich
      TRUSTWORTHY

      all reviews
      This Apple Iphone 3G ad is one which is produced by Apple and not the actual cellular phone provider and this produces a different kind of commercial. Usually Apple does an amazing job of showing the features which drive users to buy their new products. They have a history of making long presentations which are very detailed and they go over every new detail of the product that exists.

      This is what they did originally with the Iphone and the Ipod Touch and the Ipod Nano and all of their other inventions. They have very creative ads for their laptops also which make users feel like they actually need the product and would get something special out of spending their hard earned money on these products.


      In all of these cases they have done a great job of this but I suppose that those cases are different because at that point which they produced those ads the products were new and had something special to offer. In this case, the Iphone is no longer new and everyone is aware of the things that it does.

      They have now come to expect it out of a cellular phone and so they see it as being standard and take it for granted. They do not view it as something special and this new Iphone ad can not overcome that fact even if they try.

      The ad shows to men who are dressed up and it says that they have a secret phone which they have ...


      • to keep under wraps. As they progress up the elevator they place the box on a table and then you see a man who is allowed to open the box and look at it.

        You do not actually see what the man sees so you are not shown the phone but the man who is talking during the ad tells you that the new Iphone is here and it is 2x faster than the older Ipohone and says that it is cheaper and has more memory than the old Iphone and that they have outdone themselves. However, the problem with this AD is that it made me think of the Instinct and actually want to buy that phone because of the fact that it is a lot

        faster than the new Iphone and also this ad admits everything that was wrong with the old Iphone which makes older customers feel shorted and ripped off which is bad for business.

        They realize that they paid too much and they are made very angry by this ad so I doubt that this is something which will produce new business for Apple or for Cingular. This commercial does not do a good job of making me want to buy the phone, nor does it make me want to learn more about the phone because of how they jipped users who spent their hard earned money on the other Iphone.

        If they want to make it right then they should do the right thing and refund these people.




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    The review was published as it's written by reviewer in August, 2008. The reviewer certified that no compensation was received from the reviewed item producer, trademark owner or any other institution, related with the item reviewed. The site is not responsible for the mistakes made. 372508451640531/k2311a0825/8.25.08
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