Max Factor Pan Cake Water Activated Makeup  » Cosmetics  »
3.5
1 votes
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  • Most women have had experience with both and have probably come to the same consensus as I have
  • I found that using an underlying concealer or primer concurrently helps to appreciate the coverage that this foundation provides
  • Overall, I believe this makeup performed well for its genre

    • by sangwon
      TRUSTWORTHY

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      Liquid or powder? Powder or liquid? That is the question when it comes to coverage makeup. Most women have had experience with both and have probably come to the same consensus as I have. Liquid foundation provides better coverage when it comes to minimizing blemishes and pore size, but you worry about the clogging and impending breakouts; also, liquid-based makeup doesn’t always have good oil-absorbing properties with oily complexions. Powder makeup does a better job at controlling shine, but natural-looking coverage is minimal to bare and doesn’t do much at covering blemishes and hiding pores; if you apply too much, it can end up looking cakey. So each makeup has its pros and cons. However, Max Factor has come up with a concept I’ve never heard of before – a powder that is activated by the presence of water. Sounds cool,

      right? Well, I was intrigued enough to try it; the price was certainly convincing too.

      At first glance, it doesn’t appear extraordinary as it sounds. The package design is a clear plastic dish with a clear lid in which contains a pressed powder. For a product that sounds somewhat scientific, it came with absolutely no instructions on how to properly use it. Since the operative phrase for this product is “water-activated”, I assumed that I must use a dampened powder puff, or better yet, a sponge. I figured out that the sponge was better after destroying a soggy powder puff. After several tries and with a growing feeling of frustration, I discovered that a light-to-moderately dampened sponge works best to create the right texture. If the sponge is too damp, the foundation becomes too watery and dries on cakey. If the sponge ...


      • isn’t wet enough, insufficient powder departs from the powder cake to the sponge. I guess that’s where the “water-activated” means: you need water to dissolve the powder into a paste with a density of your choosing. You swirl the dampened sponge on the pan cake and apply directly to the skin. Depending on how much water was on your sponge depends on the consistency of the makeup.

        This makeup is ideal for light natural-looking coverage. It doesn’t do much for moderate-to-severe blemishes and pore size; there’s a slight cover-up but not too much. I found that using an underlying concealer or primer concurrently helps to appreciate the coverage that this foundation provides. Skin looks smoother and even with a matte finish. It doesn’t look cakey and it doesn’t become heavy and increasingly oily as the day progresses; this is especially significant if you

        have an oily complexion as I. I did, however, notice slight creasing in the forehead about 5 hours into the day, but a slight touch up fixed it up.

        Overall, I believe this makeup performed well for its genre. I believe the “water-activated” part is a bit misleading, but it does hand some control over to the consumer in determining the consistency of the makeup. In doing so, you can choose the thickness and the amount you wish to put on, thereby having more control of the coverage you want. It doesn’t feel heavy and oily and it does a decent job of providing natural-looking coverage for smooth-looking skin. It doesn’t have any other special properties, like shine-control or blemish eraser; however, for the money you pay, it’s a decent makeup that doesn’t make your skin break out. I would say it’s a good buy.




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    The review was published as it's written by reviewer in September, 2010. The reviewer certified that no compensation was received from the reviewed item producer, trademark owner or any other institution, related with the item reviewed. The site is not responsible for the mistakes made. 3120091271830330/k2311a0920/9.20.10
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